Email Marketing and Campaigns

Boost campaign engagement with “Add to Calendar” links in your emails.

Calendar links boost email engagement and attendance by removing friction from the RSVP process. Subscribers are far more likely to attend when they can add events to their calendars with a single click.

  • Increase click-through rates with one-click RSVP
  • Boost event attendance and campaign ROI
  • Build recurring habits around your events
  • Improve email sender reputation
  • Track which recipients are genuinely interested

Perfect For

  • Product launches and announcements
  • Webinars and live demos
  • Sales and promotional events
  • Training and educational courses
  • Recurring newsletter events
  • Newsletter event announcements

Best Practices

  • Place calendar links above the fold in emails
  • Use clear call-to-action text (“Add to Calendar” or “Save the Date”)
  • Include date, time, timezone, location, and registration details
  • Test calendar links in Gmail, Outlook, and Apple Mail
  • Send reminder emails 24-48 hours before events
  • Track which subscribers add events to identify engagement

More Use Cases

Website Integration

Embed calendar buttons on your site

Business Meetings

Streamline team and client coordination

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